Jaffle Inc by Heide Goody & Iain Grant – Book Review



Alice works for Jaffle Tech incorporated, the world’s biggest technology company and the creator of the Jaffle Port, the brain implant that gives users direct access to global communications, social networks and every knowledge source on the planet.

Alice is on Jaffle Standard, the free service offered to all people. All she has to do in return is let Jaffle use a bit of her brain’s processing power. Maybe it’s being used to control satellites. Maybe it’s being used to further space exploration. Maybe it’s helping control self-driving cars on the freeway. Her brain is helping Jaffle help the world. And Jaffle are only using the bits of her brain she doesn’t need…

But when a kind deed goes wrong, Alice gains unauthorised access to her entire brain and discovers what she has been missing out on her entire life: music, art, laughter, love… 

Now that she has discovered what her mind is truly capable of, how long will the company bosses let her keep it?



Oh my, where do I start…..?

Alice works for Jaffle Inc, they developed a brain port that gives everyone access to information, eliminated the dementia epidemic and blindness. In return you agree to Jaffle using the unused part of the brain for data processing, everything from traffic to terrorists….

There are many levels of Jaffle, from Jaffle Lite, cleaners and janitors to Jaffle Freedom where you have access to your full brain…..all at a cost!

Everyone is bland, doing their job and living a life of structure and beans….

But then Alice helps Rufus Jaffle with a brain virus issue and as a result she ends up with his memories, and access to her brain……oh and a blue whale.

She then notices colours, smells and taste…..she starts to laugh for the first time….she also experiences anger and emotions for the first time.

With the building supervisor, Herberg she finds out about a new upgrade due which will reduce people to basic drones…….Can they stop the upgrade? How can the blue whale help?

Alice is a great character, wild and wacky and a reformed lover of bacon. Hattie is just brilliant and as for wiggler, never underestimate a pig.

This is full of humour, the whale with a tail is hilarious, it’s a clever tale of large corporations making decisions that affect human lives with little respect or consideration, just for power and greed. At times slightly bizarre but this science fiction tale is an immensely enjoyable read.

Thank you to Anne Cater and Random Things Tours for the opportunity to participate in this blog tour and for the promotional materials and a free copy of the book. This is my honest, unbiased review.


you can buy a copy here 





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