Everything in QualityLand is geared towards optimizing your life. QualityPartner identifies your ideal mate, earworm personal assistants get you where you need to go and android drones know you need a six pack of beer at the end of a long day even before you crave one. Humans, robots and algorithms co-exist, everything is seamlessly corporatised, stratified and monetized. Your very name reveals much of what we need to know about you and your profile discloses the rest.
Peter Jobless is a down and out metal press operator, dumped by his long term girlfriend when she is alerted to a better option on her QualityPad. But Peter has another problem – he seems to be the only one noticing that his fellow Qualityland robot citizens are experiencing an existential crisis. There is a drone who’s afraid to fly. A sex droid with erectile dysfunction. A combat robot with PTSD. Instructed to destroy these malfunctioning A.I., Peter starts to suspect the technology that rules us all has a flaw, perhaps a fatal one. Not only that, these robots might be his only friends…
Well where do I start?
Qualityland is a country renamed to fit with its ethos. Everything is the bestest it can be (yes I know that’s not a word), it’s the greatest, the loveliest, the beautifulist….language is now in the superlative…..always.
Peoples surnames have changed too, they now reflect the occupation of your father or mother, from Peter Jobless to Monica Sex-Worker and so, so many more.
Also every consumerist need is fulfilled automatically by TheShop, before you know you need them (or not in some cases). Technology now runs the world, Androids are real people and have rights, they can even run for president! With drones and bitter driverless cars it’s non stop mayhem..
When Peter receives an item he doesn’t need or want he tries to return it and this is where some true hilarity begins. All he wants is to return an item and get some autonomy back into his life….is that too much to ask?
This reminded me a little of the humour in Incompetence by Rob Grant(he of Red Dwarf and Courgette leather shoe fame) and the dystopia of Rob Hart’s The Warehouse, but this has its own remarkable humour and it’s totally bonkers, hilarious and utterly terrifying in its plausibility. Brilliant.
Thank you to Tracy and Compulsive Readers for the opportunity to participate in this blog tour, for the promotional materials and a free copy of the ebook. This is my honest, unbiased review.